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Akaiito – Spend Cryptocurrency in Your Everyday Life!

Cryptocurrency may be all the rage, with a market cap headed for the heavens, but spending it in real places and situations is still tough. The number of cyber currencies has exploded with the amount of money invested in them. And it’s not just the market cap for cryptocurrencies themselves that has gone stratospheric. Despite extreme volatility in the market since the end of 2017, the combined total value of all publicly traded cryptos was still around $366 billion in early February. That trend is not expected to diminish in the near future. Many new ICO’s are already on the

Cryptocurrency may be all the rage, with a market cap headed for the heavens, but spending it in real places and situations is still tough.

The number of cyber currencies has exploded with the amount of money invested in them. And it’s not just the market cap for cryptocurrencies themselves that has gone stratospheric. Despite extreme volatility in the market since the end of 2017, the combined total value of all publicly traded cryptos was still around $366 billion in early February.

That trend is not expected to diminish in the near future. Many new ICO’s are already on the list to launch just this quarter. The total market cap for cryptocurrency may even hit $1 trillion this year.

And that means just one thing. Even more coins.

There were also over 56 million cybercoin transactions last year, double that of just 2014. And the number of digital wallets in existence has also exploded. There were about 20 million cryptocurrency wallets in existence at the end of Q’4 2017, according to Statista. That is up from just over 5 million at the end of 2015.

But for all this activity and enthusiasm, spending cryptocurrency in the non-digital world remains hard. And that is still a big issue. What is the point of money if you cannot use it?

E-commerce and crypto-coin remunerated services are two of the hottest areas for blockchain platform development – especially as cryptocurrency usage at both ends of the transaction becomes as mainstreamed as using a credit card or even Paypal.

The ability to link merchants and suppliers with the supply chain, customers and even retail point of sale, all with an immutable ledger technology that also addresses security, fraud and payment issues is too good to pass up. Even for the little guys. Not to mention the average consumer.

However creating the right mix of goods and services plus of course, a sustainable, growing community of committed, incentivized users, is where e-commerce focused platforms will be made or broken.

Introducing Akaiito: Spend your cryptocurrency in the real world

Akaiito is actually a network of platforms, united by a single token. This creates the opportunity to buy goods, rent cars and apartments and pay for different kinds of specialist services (from lawyers to nannies), all with crypto money.

Sellers can present their own merchandise or service, along with a price in whatever currency they choose. Buyers who agree to purchase the same, also agree to pay with cryptocurrency. Sellers can also choose to designate fixed or floating prices. The token rate is fixed at the moment of sale when the smart contract executes. Taxes are automatically applied on a country by country basis.

Akaiito is not planning on offering anything but legal goods that do not violate sovereign laws or damage the public health. This is not Silk Road 3.x, in other words, but rather a legal, crypto-enabled marketplace for goods and services. Even better, it works across a wide range of cryptocurrencies.

https://youtu.be/1JLBk_ruaSI

How Does Akaiito Work?

The biggest problem facing crypto holders in the real world is figuring out which establishments support them. The second problem is making sure that you can spend the coins you have, rather than having to exchange them.

Akaiito solves both problems.

The Akaiito platform will feature an online map. Locations, where cryptocurrency can be used to pay for goods or services (from haircuts to hotel bookings and auto rental), will be shown on a localized layout for every place you visit, along with the kind of crypto you can use at each of them.

Smart contracts control the conditions between buyers and sellers and QR scan code capability allows confirmation upon delivery of goods.

The platform collects a 3% commission, of which 1% is returned to the buyer in a cash-back reward.

https://youtu.be/6Ti4GEHazag

The ecosystem is also highly social. Every user can influence the reputation of another by leaving a review or score after every transaction. This also ensures that every review is real and based on a real experience. To encourage a strong social environment and ecosystem, the company is already having strong and rapidly growing community in Telegram: https://telegram.me/akaiito_community

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

The firm behind the tradable GBTC launches four new ways to get exposure to bitcoin and other digital currencies – CNBC

CNBCThe firm behind the tradable GBTC launches four new ways to get exposure to bitcoin and other digital currenciesCNBCGrayscale is the creator of the popular Bitcoin Investment Trust (GBTC), a way to invest in and trade the price moves of bitcoin wit…


CNBC

The firm behind the tradable GBTC launches four new ways to get exposure to bitcoin and other digital currencies
CNBC
Grayscale is the creator of the popular Bitcoin Investment Trust (GBTC), a way to invest in and trade the price moves of bitcoin without directly investing in the digital currency. The new trusts, Sonnenshein said, are "something that people can really ...

and more »

CFTC Moves to Cement Authority Over Crypto Fraud Cases

The CFTC cited a U.S. district judge’s recent ruling that cryptocurrencies are commodities to show standing in a separate fraud case it is pursuing.

The CFTC cited a U.S. district judge’s recent ruling that cryptocurrencies are commodities to show standing in a separate fraud case it is pursuing.

EARTH Token ICO Introduces Affiliate Program with Huge Incentives

The EARTH Token Affiliate Program, open to all, offers 20% commissions in EARTH Tokens to affiliates and 20% Bonus EARTH Tokens to purchasers during the final weeks of the Earth Token ICO.  12 March 2018, Isle of Man – The EARTH Token team have launched an affiliate program for the final phase of the EARTH Token sale. Anyone can now promote EARTH Token by offering 20% Bonus EARTH Tokens for all EARTH Token purchases made using their Unique Affiliate Link resulting in a 20% commission in EARTH Tokens for the affiliate promoter. This means EARTH Token promoters will earn free EARTH Tokens when purchases are made via their affiliate link and purchasers

The EARTH Token Affiliate Program, open to all, offers 20% commissions in EARTH Tokens to affiliates and 20% Bonus EARTH Tokens to purchasers during the final weeks of the Earth Token ICO. 

12 March 2018, Isle of Man – The EARTH Token team have launched an affiliate program for the final phase of the EARTH Token sale. Anyone can now promote EARTH Token by offering 20% Bonus EARTH Tokens for all EARTH Token purchases made using their Unique Affiliate Link resulting in a 20% commission in EARTH Tokens for the affiliate promoter. This means EARTH Token promoters will earn free EARTH Tokens when purchases are made via their affiliate link and purchasers that take up the offer will receive an extra 20% Bonus EARTH Tokens.  

The final stage of the sale is currently underway and will end on Thursday 15th March 2018 12:00 GMT. 

“We received a lot of interest in our Telegram Group and other social media channels for an affiliate program. So we are excited to announce the launch of our affiliate program to incentivise all EARTH Token promoters during the final stage of the sale. The beauty of it is that It’s not just for the big promoters, anyone promoting EARTH Token to their friends and associates, can join the program and earn EARTH Tokens, contributing to the impact this project will have on our environment.” – Allan Saunders – Managing Director, impactChoice, Isle of Man 

All interested parties can visit the affiliate signup page https://earth-token.com/affiliates.html. Although the affiliate program is primarily designed for digital content producers, podcast producers and social media influencers with audiences, followers and email subscribers, anyone can become an affiliate and earn free EARTH Tokens each time someone uses their unique affiliate link to purchase EARTH Tokens. Signing up is as easy as providing a valid email address and valid ERC20 compatible Ethereum Address. All affiliates will receive a Welcome Pack by email with resources and social media templates to assist them in explaining the EARTH Token project to their subscribers, followers, friends, and associates. 

The EARTH Token project will bring to life the NAE (Natural Asset Exchange) which is set to revolutionize the trade in carbon mitigation products, environmental sustainability products, and other natural assets. The goal is to establish a global Natural Asset Marketplace that removes current barriers to participation in activities that preserve our Environment while providing all stakeholders with tangible assets that can appreciate in value as the market matures and grows.  

About impactChoice 

impactChoice is a leading provider of environmental sustainability solutions. The impact Choice Natural Asset Exchange blockchain platform and EARTH Token (EARTH) creates a unique opportunity to invigorate the Natural Asset Market and enable all stakeholders in the value chain to participate. Transforming Environmental Sustainability from a financial burden to a business incentive by finally providing all contributors with tangible assets that will appreciate in value as the market grows – allowing the market to grow organically and achieve its massive potential. 

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

Crypto exchanges in SEC cross-hairs

The SEC has continued its guidance relating to all things crypto with a statement in early March regarding the legality of exchanges. While the statement doesn’t name any specific exchanges, it does make it clear the SEC considers many exchanges to be …

The SEC has continued its guidance relating to all things crypto with a statement in early March regarding the legality of exchanges. While the statement doesn’t name any specific exchanges, it does make it clear the SEC considers many exchanges to be acting contrary to US securities law by trading assets the SEC considers to be securities.

MLToken announced ICO Token Sale starting from 23 February 2018

MLT – Structural multi-level token with MLM based coupon announced its ICO Token Sale starting from 23 February 2018 Herewith we are presenting a new multi-structural cryprographic token operating on a smart-contract basis within Ethereum blockchain algorithm.  It is called MULTI LEVEL TOKEN (MLT) and basically consists of two main parts. 55% of its value goes strictly into buying ethereum(ETH) and is kept in MLTokens on each members wallet till the end of the project. 35% of the token’s value forms a specific bonus income program which is based on the principles of multi-level marketing. So beneath each specific member

MLT – Structural multi-level token with MLM based coupon announced its ICO Token Sale starting from 23 February 2018

Herewith we are presenting a new multi-structural cryprographic token operating on a smart-contract basis within Ethereum blockchain algorithm. 

It is called MULTI LEVEL TOKEN (MLT) and basically consists of two main parts. 55% of its value goes strictly into buying ethereum(ETH) and is kept in MLTokens on each members wallet till the end of the project. 35% of the token’s value forms a specific bonus income program which is based on the principles of multi-level marketing. So beneath each specific member comes three new ones and so on and so forth until 10 full levels down are completely filled in. 

In this way those 35% of each investment goes equally to the members’ wallets standing higher on such a ”tree” structure.

The holders of MLToken have the potential to a steadfast income derived from the positive dynamics of Ethereum rate as well as revenues yielded through participation in a specific bonus program.

The project brings up to 5 investment possibilities -0.05ETH – 0.1ETH – 0.2ETH – 0.5ETH – 1ETH.

On each branch with every new level the number of members grows exponentially. MLToken is fully controlled by the Ethereum Decentralized Data Storage and

Transmission System and thus it is securely guaranteed that all due payments provided for by this algorithm shall be accomplished completely.

Two principal parts of our MLToken are being automatically hedged and protected by each other and cumulatively they are protecting instruments to the capital.

The system itself is pure mathematics and is designed to be all-reliant and self-protected which by itself is a great stimulus to attract new members into it.

It is absolutely intact and proof against any influence from the outside. Uniquely and solely its members are the only part to fully control the system itself.

The main goal of the campaign is to create the decentralized and transparent platform for multi-level marketing system based on Ethereum Blockchain, which will provide to numerous participants a possibility to create their personal chains of relationships with its members.

You can visit our website www.mltoken.io for comprehensive information about the product.

https://www.youtube.com/watch?v=rwesOOsnOfg

Please feel free to join us

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

CryptoKitties Mania. What is next? New generation of blockchain based game comes – CRYPTOBOTS

All the active population of the Earth will remember the year 2017 for the hype in cryptocurrency: the incredible increase of Bitcoin rates, cases of sudden enrichment and financial ruin of investors and players in cryptocurrency stocks. This field is rather risky and unpredictable: you can win a lot and you can lose everything. You should use analytical skills and intuition as well. Does this resemble something? Yes, it does: casino and computer games! The combination of this 3 spheres made a revolution in entertainment. A lot of cryptocurrency casinos emerged in the net. Now they are significant competitors of

All the active population of the Earth will remember the year 2017 for the hype in cryptocurrency: the incredible increase of Bitcoin rates, cases of sudden enrichment and financial ruin of investors and players in cryptocurrency stocks. This field is rather risky and unpredictable: you can win a lot and you can lose everything. You should use analytical skills and intuition as well. Does this resemble something? Yes, it does: casino and computer games! The combination of this 3 spheres made a revolution in entertainment.

A lot of cryptocurrency casinos emerged in the net. Now they are significant competitors of their online analogues. The anonymity, a low barrier to entry and high volatility of cryptocurrencies provide them popularity and they are not going to stop.

In 2017 a new crypto entertainment appeared which does not relate to casino. The community was caught by «Cryptokitties Mania». It is an investment game based on Ethereum smart contracts which had aprox. 11 million dollars transaction volume at the moment of the publishing of this material. The very first kitty was sold for the astonishing 247 ETH coins: about 247 thousand USD. You can buy the cheapest kitty for half a dollar, which is clearly shows the range of prices.

CryptoKitties is in itself an investment project in the frames of which one should breed digital kitties, i.e. do a cat mining. A player has to make his own game strategy to cross the kitties in such a way so that they had a successful generation. Each virtual cat has its own set of characteristics, parameters and his own pedigree which according to the blockchain rules cannot be falsified in any way. Kitties are immortal and they cannot be copied. They just can make love with each other and multiply themselves. Then you can sell them or buy new pets.

At the beginning of the year 2018 has launched another game based on the blockchain technology. It combines all the best from the Kitties idea and eliminated some of their disadvantages. https://cryptobots.me/?utm_source=merkle is a game where you can buy unique bots, breed and sell them. You can also upgrade them an arrange online bot battles for maximum of 10 participants.  What are Battles? Your bot is fighting with other players’ bots. The battles winner is rewarded with a new bot possessing a unique module.

The players’ property is protected by standard expandable Ethereum-based smart contracts, and the game creators are paying additional attention to the privacy and security of the bots’ collectors. CryptoBots will also implement sinking-mechanics for the bot population, i.e. Upgrade and Recycle, to keep the bots population under control.

The project’s roadmap states that the fully functional release of the game will commence this month, by the end of March the game will go mobile and will be extensively promoted with marketing channels.

Besides they will additionally give 5 Eth and rare bots to the best players for the period from 4 to 20 March !!

Visit the web site https://cryptobots.me/ and Medium for more info https://medium.com/@cryptobots

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

Illinois Embracing Cryptocurrency and Blockchain Education

More Illinois universities are starting to provide blockchain and digital currency education. Public interest in the revolutionary payment methods and their underlying technology continues to grow, even as the prices of many crypto assets have come down considerably in 2018. Students Hungry for Bitcoin Knowledge According to the Chicago Tribune, digital currency and related topics … Continue reading Illinois Embracing Cryptocurrency and Blockchain Education

The post Illinois Embracing Cryptocurrency and Blockchain Education appeared first on NewsBTC.

More Illinois universities are starting to provide blockchain and digital currency education. Public interest in the revolutionary payment methods and their underlying technology continues to grow, even as the prices of many crypto assets have come down considerably in 2018.

Students Hungry for Bitcoin Knowledge

According to the Chicago Tribune, digital currency and related topics have become an important part of class discussions on finance and money. Previously, they had comprised a very small section of the syllabus.

Lamont Black, an assistant professor of both graduate and undergraduate classes, told the publication about the change in lesson plans. The DePaul lecturer stated that he had been teaching students about the subject as part of the final “fun day” of class at the end of the semester. Now, he claims:

“My students are starting the class thinking about it [cryptocurrency] now.”

Other Illinois universities are also following suit. Some are adding entire modules devoted to the subject whilst others are changing existing lesson plans to include more coverage of digital currency. Sarit Markovich, a professor at Northwestern University’s Kellog School of Management, explained about her institution’s decision to include a course on blockchain and cryptocurrency:

“It’s not so much about being ahead; it’s making sure that you’re not going to be behind.”

She started discussing the subject around five years ago. However, the students then were not that interested in the topic. She went on to mention that last year, that changed. Suddenly, her students were asking about fintech, blockchain, and digital currencies.

Markovich recently got approval to create a course entirely devoted to the study of cryptocurrency. She’s hoping to offer it to students in the Masters of Business Administration program next year.

The Illinois Institute of Technology is also poised to offer their own blockchain class this summer. Meanwhile, the University of Illinois is planning a discussion panel on Bitcoin later this month. It will be led by professor Gib Basset, the head of the finance department. The discussion will form part of the Chicago Exchanges MBA program.

The professor told the Chicago Tribune that it was pressure from the students that caused him to consider including the topic for the first time:

“They want to hear about Bitcoin. Their parents have told them it’s a tulip bubble… It’s crazy, it’s ridiculous, and their friends who invested three years ago are millionaires. … There’s clearly a generational component to this.”

It’s not just Illinois institutions that are beginning to offer more cryptocurrency courses, however. It seems to be a growing trend in universities around the world. Meanwhile, other centres of education are trying to get even younger students familiar with the topic. Union Catholic High School in Scotch Plains, New Jersey, have announced plans to introduce cryptocurrency classes, and a high school in Australia have a cryptocurrency education night for parents, teachers, and students.

 

 

The post Illinois Embracing Cryptocurrency and Blockchain Education appeared first on NewsBTC.

Slovenian City Unveils Bitcoin Monument

The city of Kranj, Slovenia has unveiled a statue in the shape of a Bitcoin logo. It sits at the centre of a roundabout in the heart of the city. It was paid for by Slovenian cryptocurrency exchange, BitStamp, and technology company 3fs. Slovenia Leads a Reluctant Europe in BTC Adoption According to Andrej Trček’s … Continue reading Slovenian City Unveils Bitcoin Monument

The post Slovenian City Unveils Bitcoin Monument appeared first on NewsBTC.

The city of Kranj, Slovenia has unveiled a statue in the shape of a Bitcoin logo. It sits at the centre of a roundabout in the heart of the city. It was paid for by Slovenian cryptocurrency exchange, BitStamp, and technology company 3fs.

Slovenia Leads a Reluctant Europe in BTC Adoption

According to Andrej Trček’s blog, the statue has been created by artists Aleksander Frančeškin and Selman Čorović. Meanwhile, Twitter user Collin Crypto declared the artwork as the first example example of a “blockchain monument”.

It is hardly surprising that the tiny European nation have allowed such a strong visual homage to the world’s most popular cryptocurrency. Slovenia have been ahead of their neighbouring countries for several years in terms of cryptocurrency adoption.

Their domestic exchange, BitStamp, was founded way back in 2011 as a European alternative to the dominant US-based Mt. Gox which famously collapsed in 2014. In addition, Slovenia is home to 10 Bitcoin ATMs according to CoinATMradar. Whilst this is by no means the largest number of Bitcoin ATMs on the continent, it is impressive considering the population of Slovenia is only around 2.08 million.

Despite Slovenia’s embrace of Bitcoin, Europe generally lags behind the rest of the world in terms of adoption. Apart from a few small enclaves of cryptocurrency usage on the continent – Switzerland, Slovenia, and Berlin, to name a few – adoption remains low. A look at the breakdown of Bitcoin trading volume by currency shows that they are seriously behind both the US and Asia. Europe has just 4.31% of global BTC trading volume. Meanwhile, the US and Japan sit at 24.81% and 51.11% respectively. These figures come courtesy of CryptoCompare.

Hopefully developments like the Kranj Bitcoin monument will help to increase public awareness of Bitcoin in Europe. This should then lead to greater adoption as greater numbers realise that pending cryptocurrency revolution is neither a passing fad or elaborate ponzi scheme as declared by the likes of Diane Abbott, the UK Home Secretary.

Whilst far from leaders in terms of cryptocurrency adoption, Europeans are something of trendsetters in the world of Bitcoin art. Along with the Slovenian statue unveiled recently, a giant mural appeared on the side of a block of Parisian apartments in February. It depicts the death of fiat money and the rise of Bitcoin. It appears to be the work of Paris-born street artist Ludo.

Meanwhile, the European Commission remains reluctant to regulate the cryptocurrency space. This is likely due to the fact that adoption is so low across the continent. The head of the Commission’s fintech task force, Peter Kerstens, claims that it is not an urgent matter since the majority of the market is based outside of Europe. He told a conference organised by EURACTIV recently:

“We should think of what are the risks in order to know what should be regulated.”

 

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What’s Wrong With John Oliver’s Bitcoin-Beanie Baby Comparison

Comedian John Oliver rightly warned his audience about the risks of cryptocurrency, but his comparisons to Beanie Babies and gambling missed the mark.

Comedian John Oliver rightly warned his audience about the risks of cryptocurrency, but his comparisons to Beanie Babies and gambling missed the mark.

Goldman Sachs: Bitcoin ‘Has Potential’ To Drop Below February Low Of $5922 – Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)


Business Insider

Goldman Sachs: Bitcoin ‘Has Potential’ To Drop Below February Low Of $5922
Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)
In July 2017, Jafari suggested that Bitcoin would hit the $4,000 mark by the end of the year. Later in November 2017, when BTC reached $7,000, Jafari made another prediction stating that Bitcoin would consolidate at $8,000 before going higher. Bitcoin
GOLDMAN SACHS WARNS: Risks are rising that bitcoin will fall through the February lowsBusiness Insider

all 56 news articles »


Business Insider

Goldman Sachs: Bitcoin 'Has Potential' To Drop Below February Low Of $5922
Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)
In July 2017, Jafari suggested that Bitcoin would hit the $4,000 mark by the end of the year. Later in November 2017, when BTC reached $7,000, Jafari made another prediction stating that Bitcoin would consolidate at $8,000 before going higher. Bitcoin ...
GOLDMAN SACHS WARNS: Risks are rising that bitcoin will fall through the February lowsBusiness Insider

all 56 news articles »

Bitcoin Mining Turns Electricity Into Money – The Atlantic

The AtlanticBitcoin Mining Turns Electricity Into MoneyThe AtlanticBut a profile of the town of East Wenatchee, Washington by Paul Roberts in Politico Magazine is a must-read revelation about the physical reality of bitcoin mining. Whatever else bitcoi…


The Atlantic

Bitcoin Mining Turns Electricity Into Money
The Atlantic
But a profile of the town of East Wenatchee, Washington by Paul Roberts in Politico Magazine is a must-read revelation about the physical reality of bitcoin mining. Whatever else bitcoin might be, it is—first and foremost—a way of converting ...

Airdropping Becomes Popular Method for Developers to Promote Cryptocurrencies

Crypto developers are increasingly using a novel method to market coins and encourage mass crypto adoption: “airdropping” cryptocurrencies into people’s wallets. Airdropping is done by developers of newly minted cryptocurrencies who decide to give these new coins — for free — to holders of an existing cryptocurrencies. Just a few weeks ago holders of NEO … Continue reading Airdropping Becomes Popular Method for Developers to Promote Cryptocurrencies

The post Airdropping Becomes Popular Method for Developers to Promote Cryptocurrencies appeared first on NewsBTC.

Crypto developers are increasingly using a novel method to market coins and encourage mass crypto adoption: “airdropping” cryptocurrencies into people’s wallets. Airdropping is done by developers of newly minted cryptocurrencies who decide to give these new coins — for free — to holders of an existing cryptocurrencies.

Just a few weeks ago holders of NEO were selected to receive another crypto coin called Ontology. Others, including the developers behind Everipedia and a smart-contract system called United Bitcoin, are also planning airdrops.

In order to implement an airdrop, the maker of a new coin can offer all of the holders of one cryptocurrency, like NEO, a chance to receive the up-and-coming token for free. The coin isn’t automatically distributed (usually), but users can opt in to participate in the airdrop.

“In certain ways people are getting free lottery tickets,” said Matthew Roszak, chairman of the blockchain advocacy group Chamber of Digital Commerce. “There will be a tsunami of airdrops this year,” he adds.

Given the volatility of many cryptocurrencies, and the fact that developers are, of course, out to make a profit, readers may by scratching their heads: what can airdropping actually bring to the table? To set the record straight, let’s have a look at some of the benefits airdrops can provide. 

Promotion

According to Rosza, digital coin developers are using the airdrop method to promote new projects instead of “spending money on billboards and T-shirts.” The aforementioned Ontology airdrop said it would distribute 20 million coins — or about 10% of total tokens — to NEO holders (both coins are distributed by China-based OnChain). For every NEO coin, investors are set to receive 0.2 Ontology tokens.

“We’re seeing it through digital token sales and smaller start-ups that are trying to get traction right away,” said Shone Anstey, executive chairman, president and co-founder of Blockchain Intelligence Group. The overall trend of being able to get new digital coins for free through public blockchains “shows the great utility of the public networks,” Anstey added.

Mass Adoption

“I think we’ll see airdrops as an increasingly sophisticated approach to customer acquisition,” said Spencer Bogart, partner at San Francisco-based Blockchain Capital. “Slipping money into someone’s pocket is a powerful way to get their attention,” Bogart said, adding that the airdrop process could spur mass adoption of a new cryptocurrency better than an initial coin offering (ICO).

Although ICOs have been able to catapult many start-ups forward, they are not always successful: about half of the ICOs issued in 2017 have failed already.

“When you give something to someone for free they will pay a little more attention than if you ask them to sign up,” said Erik Voorhees, CEO of ShapeShift, a platform for trading digital tokens. “Imagine if Walmart could put some kind of asset into everyone’s bank account in the U.S.”

Skeptics

On the other hand, some analysts are skeptical that the airdrop trend helps boost adoption and public awareness. According to William Mougayar, blockchain investor and author of The Business Blockchain, airdrops are being misused and abused, to the point where they are starting to lose their intended effect:

“The more scammy and over-promoted ICOs will tend to send airdrops liberally without a proper user opt-in authorization,” Mougayar said. “Sadly, airdrops are the new spam mail or coupons junk mail. They are hit and miss on benefits.”

The post Airdropping Becomes Popular Method for Developers to Promote Cryptocurrencies appeared first on NewsBTC.