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Cosima Foundation collaborates with Avazu to Introduce the DATx Digital Ad Blockchain

A new decentralized advertising ecosystem centered around user participation will soon help advertisers target their users with unrivaled accuracy and a breakthrough 1 million transactions per second (TPS) capacity, via the new DATx blockchain. Initiated by the Cosima Foundation, in collaboration with leading global advertising platform Avazu, this new blockchain-powered ecosystem aims to do away with the current fragmentation and clutter of user behavioral data. Disclosure: This is a Sponsored Article With a full blockchain infrastructure including smart contracts, an incentivized mechanism, token exchange and behavior information storage system, DATx will help advertisers target users accurately, resulting in more relevant,

A new decentralized advertising ecosystem centered around user participation will soon help advertisers target their users with unrivaled accuracy and a breakthrough 1 million transactions per second (TPS) capacity, via the new DATx blockchain. Initiated by the Cosima Foundation, in collaboration with leading global advertising platform Avazu, this new blockchain-powered ecosystem aims to do away with the current fragmentation and clutter of user behavioral data.

Disclosure: This is a Sponsored Article

With a full blockchain infrastructure including smart contracts, an incentivized mechanism, token exchange and behavior information storage system, DATx will help advertisers target users accurately, resulting in more relevant, meaningful advertising being delivered.

How it works

Combining blockchain technology with recognized methods of big data and artificial intelligence, DATx focuses on the digital advertising industry, moving away from the generic methodology that relies on a “one size fits all” approach.

DATx results in a comprehensive and transparent detailing of user behavioral patterns, such as time-stamping the moment of advertising delivery, viewing durations and the rate of purchase conversion. Via this multi-stakeholder recording of end-to-end user behavior data, advertisers will be better informed, able to make educated decisions on refining audience targeting, with precision delivery of ads only to relevant users.

Under DATx’s hood

Based on a fully decentralized protocol, DATx will be a high-capacity blockchain capable of performing 1 million transactions every second, with a robust data storage method and advanced consensus mechanism all under development. This is in recognition of the current speed requirements of the advertising industry that far outstrips the current quickest blockchain which only handles up to tens of thousands of transactions.

As the first DATx-compatible advertising platform, Avazu will leverage DATx’s superior capabilities to fully customize native advertising and acquire new customers, adding to its already significant user base of over 100 million active users daily on a platform already able to process a million requests each second.

Users will be incentivized to participate in the DATx ecosystem by providing feedback, rewarding user attention via opt in and closed loop feedback mechanisms. This feedback will assist advertising platforms with enhancing their targeting algorithms, to result in more relevant ad content, while fostering dynamic engagement between users, publishers and advertisers.

DATx and the DATx token

DATx envisions a future unified protocol encompassing a global advertising ecosystem, with centralized and decentralized hybrid data storage for better user privacy and security, transparent machine learning algorithms for higher market place efficiency, and a decentralized audit trail and payment system via the native DATx token.

Initially, DATx will present itself as a user-oriented behavior storage hub for advertising requirements but aims to develop itself as a content recommendation protocol within a year, eventually evolving into a full feature digital advertising ecosystem placing emphasis on enhanced value creation.

Led by some of the industry’s best talents in engineering, architecture, product management and UEX, DATx is now holding a crowdfunding event with the DATx token sale now open to institutional investors. Its pre-token distribution was already accomplished, with that being over 1,000 times over-subscribed.

For more information on DATx and the token sale, visit the website or read the whitepaper. To chat with the team, connect on Telegram or follow them on Twitter.

Binance Hack Rumors Refuted, Can Bitcoin Price Secure Momentum Again?

Cryptocurrency enthusiasts will have noticed the Bitcoin price has taken another stumble. This latest downtrend comes at a rather surprising time. Worrisome news originating from Japan and the Binance rumors are not helping matters much. As is usually the case, this market will bounce back eventually. Japanese Exchange Concerns Perhaps the biggest Bitcoin price ‘scare’ … Continue reading Binance Hack Rumors Refuted, Can Bitcoin Price Secure Momentum Again?

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Cryptocurrency enthusiasts will have noticed the Bitcoin price has taken another stumble. This latest downtrend comes at a rather surprising time. Worrisome news originating from Japan and the Binance rumors are not helping matters much. As is usually the case, this market will bounce back eventually.

Japanese Exchange Concerns

Perhaps the biggest Bitcoin price ‘scare’ originates from Japan. More specifically, the local Financial Services Authority has continued to scrutinize cryptocurrency companies. The results are relatively worrisome, although there is no reason to be overly concerned from a long-term perspective. FSHO and Bitstation are temporarily shut down by the FSA. Neither of these exchanges are “major trading platforms”, but the decision sets a rather worrisome precedent.

A total of four exchanges have been penalized, including Zaif. That exchange allowed users to buy Bitcoin for $0 due to a system glitch. GMO, Bicrements, and Mr. Exchange are also penalized. BitExpress and one unidentified exchange have their license withdrawn due to “irregularities”. Coincheck, which lost over $450m in customer funds, can’t reimburse users until further audits are completed. It is unclear how long this process will take exactly.

None of these developments are negative for cryptocurrency as a whole. Companies not adhering to guidelines need to be punished in one way or another. Japan is not banning cryptocurrency but rather creating an optimal ecosystem for all parties involved. In the long run, these developments will create a more robust ecosystem, which is a positive development.  All of these companies will come out stronger because of the “intervention” by the FSA in this regard.

Binance and the Bitcoin Price

As one would expect, all of this news has crippled the Bitcoin price a bit. With the value dropping quite quickly, the Bitcoin price even dropped below $10,000 at one point. This trend is compounded further by rumors regarding Binance being hacked. So far, the company stated all customer funds are safe. They did experience some “irregular trading” but it seems those problems have been rectified already.

With all of this news, the Bitcoin price is between a rock and a hard place. All of this news can be interpreted in many different ways. Right now, it affects the Bitcoin price in a negative manner, even though there is no issue in any regard. Binance funds are safe and the Japanese exchanges have time to sort out their internal issues and shortcomings. Nothing warrants a further Bitcoin price drop as of right now, yet markets hardly ever respond in a logical manner.

Once all of the FUD and uncertainty clears up, the market will resume its previous uptrend again. For the Bitcoin price, this can result in a price jump to $11,000 pretty quickly. As of right now, the industry is in a far better place than it was several years ago. Looking at the long-term play, the bullish trend is still in place without any issues. Binance is still operational and safe. The Japanese exchanges will come out stronger. Things are looking pretty good for the Bitcoin price moving forward.

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US Officials Praise Blockchain Amid ICO Concerns

Crypto regulation and government applications of blockchain were hot topics at day two of the D.C. Blockchain Summit.

Crypto regulation and government applications of blockchain were hot topics at day two of the D.C. Blockchain Summit.

Multi-Million Dollar Grants to Ethereum Projects Issued, Focus on Scalability

The Ethereum Foundation is always looking to make a positive impact. They are actively looking into supporting applications, smart contracts, and other innovative projects. Earlier this week, the Ethereum Foundation announced their first grants to help bolster this ecosystem. The Ethereum Foundation Grants With a grant issued by the foundation, developers can keep working on … Continue reading Multi-Million Dollar Grants to Ethereum Projects Issued, Focus on Scalability

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The Ethereum Foundation is always looking to make a positive impact. They are actively looking into supporting applications, smart contracts, and other innovative projects. Earlier this week, the Ethereum Foundation announced their first grants to help bolster this ecosystem.

The Ethereum Foundation Grants

With a grant issued by the foundation, developers can keep working on their projects. There is a lot of research and development that goes into every single project. Empowering these innovative developers in any way possible is what the Ethereum Foundation aims to achieve first and foremost. Collaboration is critical in the way of blockchain technology and any feature derived from it.

For the community, these grants also play a big role. The “decisions” made by the Ethereum Foundation highlight projects worth keeping an eye on. No ecosystem is complete without looking at the technological implications from all different sides.Several key aspects of the Ethereum network need more support. With these grants, it becomes a bit easier to address those areas and support the people who attempt to improve the network as a result.

Especially in terms of scalability, usability, and security, there is still room for improvements. The Ethereum Foundation will continue to issue grants to solidify all of these different aspects moving forward. It is important to note support projects have no ICOs, token sales, or anything along those lines. These are all projects designed to make Ethereum better and stronger.

The “Lucky Winners” of the First Grants

Quite a few projects successfully received a grant. We see multiple projects focus on hackternship, which tackle Geth, Solidity, and Deterministic WebAssembly. Scalability is also a major area of work right now. L4 Research, Prysmatic Labs, Barcelona Supercomputing Center,  Turbo Geth, and Plasma Taiwan Dev all received grants of various sizes. These projects focus on sharding, state channels, Plasma, and so forth. All of these improvements will be quite positive for Ethereum once they go live on the network.

It is evident there are still a lot of improvements to come to Ethereum. The Ethereum Foundation helps all winners with technical advisory, a platform to share their work, and the non-dilutive funding. With L4 Research pocketing $1.5m, it seems state channels research is of the most interest as of right now. The Casper contract formal verification by Runtime Verification also netted a $500,000 grant. Casper is Ethereum proof-of-stake implementation, which should come to market relatively soon.

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